Tag Archives: economy

Want to Nail Pricing? Understand Market Dynamics First

Want to Nail Pricing? Understand Market Dynamics First - Innovation Excellence

Pricing is a game – one with asymmetric and imperfect information. So what does this mean for you? Basically, you’re very unlikely to nail pricing the first time. And even if you do come close, you’ll have to adjust as your product and market mature. While you’ll never get pricing 100% right the first time, there’s no reason you shouldn’t set yourself up for the best possible chance at success.

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How the Innovation in the IoT Will Boost Our Economy

When people think about the Internet of Things (IoT) in relation to the economy, they generally fall into one of two camps. One side of things looks the IoT and sees money, to the tune of $11.1 trillion annually, if you look at McKinsey’s evaluation. Others focus on more dire aspects. Ars Technica reports that advances like the IoT could ...

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