Tag Archives: early adopters

How do Users Influence Innovation?

Innochat is a weekly Twitter chat involving a wide range of really interesting people from all over the world, linked by one thing – a deep interest and passion for innovation. One recent chat focused on the role of users and innovation. We tried to distinguish Lead Users (LUs), Early Adopters (EAs) and Brand Advocates (BA), and assess the impact each one has on innovation.

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How to Reduce Innovation Risk

Every day when I come to work I scan my Twitter stream and get insights from hundreds of people who have excellent perspectives on innovation. There are people who write about open innovation. There are people who write about business model innovation. There are people who write about new products, innovations in specific industries and topics like reverse innovation. The diversity of insights and range of topics demonstrates how valuable innovation can be. But while there is great diversity of opportunity, there also remains a great distribution of success and failure, which creates innovation risk. And while there are many types of innovation, one common factor in all innovation efforts is risk.

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