Tag Archives: Donna Sturgess

Lancome – Engaging Women Through Exploration

Measuring and understanding the type of relationship buyers have with a brand is powerful information to leverage in innovation. Lancôme has a unique relationship with women compared to competitors such as Estee Lauder, Clinique and Avon. Women define their relationship with Lancôme as one based on exploration, which is differentiating among its cosmetic competitors.

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Stimulate Craving

Do customers, or some subset of your customers, crave your product? Craving is a response that stimulates an immediate impulse to buy. If you want people to crave your product, you have to project a meaningful story that makes people want to connect and buy.

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Live Action (2) : Confidence from Empowerment

“Empower your people” is the new mantra to deal with the speed of the ground game that is being played in business today. Innovation has a shelf life and speed to market is critical to success. For the employees, empowerment is emotional, and it involves personal discretion and the freedom of choice to make the necessary decisions.

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Live Action (1)

Live action, whether in sports, emergency rooms, or the military, has to reckon with the clock. When action is occurring in live sequences, responses are the reactions primed by previous planning and training. There is no time to solicit approvals up the corporate hierarchy.

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Innovate Mobile Content Now!

Has the time come to be more innovative in entertainment content and create a new genre of programming to fit the mobile device ? The fifteen minute short show of fast-paced content, longer than YouTube and shorter than TV, could better suit viewing on a mobile device. Like a short story, the narrative arc and show style could result in punchier, bite-sized content.

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