Every so often something comes along that is super funny, super cute, and super functional, all at the same time. Check out the video below and then we’ll dive in to the innovation potential of The Rocketeer Pack by ZuGoPet. I’m sorry, but I laugh every time I see this video, but at the same time I recognize that their ...

What does the dog say? In case you missed it, a team from Scandinavia thinks that they've nearly cracked no, not the human-computer interface, but the dog-computer interface, so that some day soon we might in fact be able to understand man's best friend.

With Halloween festivities in full swing, a growing trend of dressing up 4-legged friends in Halloween costumes is evident both, online and in real life. Hundreds of costumed canines strolled in Tompkins Square Park in New York City on October 26th for the Halloween Dog Parade, the biggest and most highly competitive costume contest for dogs in NYC.

Pet Innovation...Think iTunes For Your 4-Legged Friends. Dog, cat lover, horse lover! Innovation has no preference. PatrickTV shares a look at a new form of innovation that makes pets all around the world purr while also giving you the insights and approach behind it all.It is called Pet Acoustics and it fuses music and then animal expertise with audio technology that changes how pets hear the world. Then it is all coupled with mobile apps, social media, e-commerce and passionate pet lovers sharing it again and again. Check-out PatrickTV's "Pet Innovation" because you love your dog or cat...or because you love the thinking behind innovative ideas that rock the world!