Tag Archives: Disruptive Innovation

What Religions Can Learn from Microsoft

I have no idea whether making Microsoft products available on just about all platforms will succeed in boosting Microsoft's revenues, but clearly Microsoft has come to realize that a closed system - trying to control people and force them to use your product cannot succeed these days - as people will simply stop using your product.

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Selling Innovation: The Data (chapter 6)

The innovation economy shifts daily. New or updated products and services change the landscape at an ever increasing rate, and occasionally a truly disruptive innovation enters the market forcing incumbents to alter plans while opening up new opportunities for the latest crop of fast followers.

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Research: How Disruption Can Harm Innovation

Disruptive innovation is a good thing, but disruption to the innovation process is not. Our research shows that innovation communication breakdowns lead to significant disruption in the innovation process – yet this is an entirely avoidable situation. This article is the third of a three-part series exploring some of the findings from the latest IX Research report, "The Role of Communication in Successful Innovation."

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Selling Innovation: The Path (chapter 2)

Once you have designed your core product, service or solution, it’s time to plan the optimal path to market. Traditional go-to-market strategies are a good foundation from which to build a path to market for your innovation. But in the innovation economy the exact path or paths to success may not be knowable at the outset. Successful Selling Innovation requires constant listening, adapting, and refining plans as new data emerge - in current lexicon it's called pivoting.

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