The cost of not Innovating is the estimated dollar value your competitors have gained and that you have failed to capture through your own innovation efforts and this strikes more at the core of the need for ensuring innovation is well-managed and supported. The cost of not innovating includes everything you miss when your innovation efforts aren’t focused on your entire business process.

This is the final blog within theThree Horizon series. What must not be forgotten is that we must manage the innovation activities across all the three horizons of innovation and that may on first glance make you believe this adds even more complexity. It doesn't, it is the opposite.