Tag Archives: designing experiences

Business Case for Patient and Doctor Experience Innovation

There are three basic ways to establish or TEE up a competitive advantage: Technological excellence, Execution/operational excellence and customer Experience excellence e.g speed, convenience, service and high touch. You must dominate on one, but be equally competitive on the others. Here is how to measure them. While policy makers are pushing value based care, convenience care is more important to patients. In addition, the poor doctor experience ...

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Design Thinking Grows Up – Welcome to Experience Thinking

Prologue Design Thinking is an incredibly powerful way to approach the design of just about anything that involves an interaction with people (or other intelligent creatures).  Its underlying philosophy of Human Centered Design requires that we develop a comprehensive empathic understanding of the customer and their situation in a particular context.  This can only happen when we dissect the situation ...

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The Evolving Role of Design

The role of design evolves at the speed of innovation—the dizzying, dynamic speed of the market. Design now has a seat at executive and board tables across the globe. More than ever, a holistic sense of design is valued as a legal means of significant competitive advantage. But it hasn’t always been this way. The journey from the cubicle to ...

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