Tag Archives: Design Thinking

The Design Thinking Playbook

Recently I had the opportunity to interview Michael Lewrick, author of The Design Thinking Playbook. The book has been released recently in English and has become the preferred book for many Universities which aim to teach students about Design Thinking in Europe, Asia and the US. Many organizations use the playbook as reference to kick-start the digital transformation or to ...

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Innovation in K-12 Education

There are many changes taking place in education. As an outward sign of this change, schools are striving to make their environments more like the “the real world,” which is to say like adult workplaces. You can see the rise of whiteboards and bean bags instead of desks, maker spaces, flex areas, collaboration zones, as well as more media-editing suites. ...

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Should You Fix the Problem or Design it Out?

Let’s start with the problem. According to The Plastic Pollution Coalition (January 3, 2017) – “It’s National Drinking Straw Day! Each day, more than 500 million plastic straws are used and discarded in the U.S. alone. Plastic straws consistently make the top ten list of items found, according to Ocean Conservancy’s International Coastal Cleanup data. In the last three years, ...

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Design Thinking Grows Up – Welcome to Experience Thinking

Prologue Design Thinking is an incredibly powerful way to approach the design of just about anything that involves an interaction with people (or other intelligent creatures).  Its underlying philosophy of Human Centered Design requires that we develop a comprehensive empathic understanding of the customer and their situation in a particular context.  This can only happen when we dissect the situation ...

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What is a Google Design Sprint?

Google Design Sprint

Five days for an innovation journey: is it speed or haste? Using the three basic premises of Design Thinking – Immersion, Ideation and Prototyping – and leveraging the creation of a multidisciplinary environment, Design Sprint is emerging as new way for accelerated innovation, where speed and innovation go hand in hand. Design Sprint is a smart track for fast experimentation: ...

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Ask “Should We” Not “Could We”

Desirability, Viability, Feasibility; the core tenets of Design Thinking, and oh, how the order matters! Every day, I work with engineers who are itching to build solutions to solve the problems they see. They love to create; in fact, you may say they were put on this earth for that very purpose. And then I come along, asking if they ...

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Here’s Why Your Innovation Strategy Will Fail

A decade ago, Apple looked unbeatable. It’s launch of the iPhone completely revolutionized mobile phones and made good on Steve Jobs’ vision of creating a hub of devices that connected people to technology. What’s more, he did it with just a fraction of the research budget of other tech giants. Yet now Apple seems stagnant. It’s still very profitable, but ...

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Design Thinking and the Customer-Centric Organization

“There’s a reason millions of people try to solve crossword puzzles each day. Amid the well-ordered combat between a puzzler’s mind and the blank boxes waiting to be filled, there is satisfaction along with frustration. Puzzles can be solved; they have answers.” “But a mystery offers no such comfort. It poses a question that has no definitive answer…it depends on ...

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