Tag Archives: Decisions

The Dangers of SWOT

The Dangers of Traditional SWOT Analysis It’s that time of year again. And, no, I’m not referring to Christmas shopping… I’m talking about strategic planning. This is the time of year to pause for a bit longer than usual and think and about what winning will look like next year. It’s when we peer into the future to determine where ...

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Google's Zero Moment of Truth – 7 Key Steps

Opening the BMA Unleash conference on Thursday, Jim Lecinski, Managing Director at Google, addressed the work Google is doing on the Zero Moment of Truth (ZMOT) which was covered here last summer based on a Kansas City Business Marketing Association luncheon talk. Lecinski positioned ZMOT as a new marketing thought model, introducing an equally, if not more important, moment of ...

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