Tag Archives: Dean DeBiase

Visualizing a New Era of CEO Data-Driven Innovation

there is one very heartening trend that we're observing as the drumbeat for CEO action gets louder, and it is this - better data driven tools are emerging, and a new discipline that uses them is springing up. CEO's have always loved and demanded data. What we're seeing now is a new acceptance of data as the platform for the agile decision making required for innovating.

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Walgreens, Celebrity Apprentice and Combustible Innovation

When Entertainment decided to participate in this season’s Celebrity Apprentice it was because we recognized it as a innovative marketing platform that reached millions of people and enabled a myriad of unique promotional opportunities. We weren’t necessarily looking for a new partner, too.But in the midst of production, there was Walgreens, also participating in the show, and for the same reasons.

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The Death of Daily Deals and Digital Coupons?

Editors Note - this is the first in our Industry View series in which we do a deep dive into an emerging industry's innovation opportunities. Groupon’s “stutter-step” IPO. A drop in traffic to their site and that of Living Social. Facebook’s abrupt about face in the daily deal segment. Yelp’s downsizing. These recent events have left many claiming that the best days of the digital coupon are now behind us.

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