Tag Archives: Customers

Mobile Technology May Not Always Be the Answer

As the world plods onto bigger, greener and higher tech pastures, one would assume that every industry would go right along with it. The public release of the Internet heralded the downfall of some, such as video rental stores and travel agencies. Those that survived have generally embraced mobile technology, with iPads replacing mechanical cash registers in some establishments. However, for others...

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A Lifetime of Innovations

I heard a great story this week about the history of Lifetime Products and how a family member laughed at the founder of Lifetime Products at a trade show demonstrating their first product, repeatedly saying “The basketball hoop goes up, the basketball hoop goes down.” Well twenty years later, he's eating his laughter...

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Innovate Your Brand Experience to Stay Relevant

A brand is the external reflection of a company’s inside culture and core values. In order for a brand to stay relevant, be different and unique, it must reinvent itself continuously. If a company’s products or services don’t change the game regularly, they suddenly become a commodity, as unique and innovative they could have been at some point.

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