Tag Archives: Customers

Online Marketing Is Dead. Long Live Online Marketing!

We marketers have all heard the jokes about how half our marketing is working—but we never know which half… That’s a message I really like, actually. We need to hear it from time to time, because—let’s be honest—there remains some truth to it. When online marketing came on the scene, it seemed as if all that might change. New analytics ...

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Six Levers for Solving the Corporate Innovation Problem™ – Part 1

Despite large and growing investments in innovation, results remain disappointing. We call this "The corporate innovation problem”, and in a 3-part article series, we dig deeper into this problem and find that there are actually two root causes for it. We focus on one of the root causes – the “system problem” – and work out six levers of improvement.

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The Changing Customer

Changing Customer

In previous articles I’ve spoken about how the pace of change is accelerating, and how for many people (and organizations) things are changing so fast that they feel overwhelmed and that things may be changing faster than some of us humans are able to absorb. I’ve spoken about how we are in the middle of a period of discontinuity thrust upon us by...

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Mobile Technology May Not Always Be the Answer

As the world plods onto bigger, greener and higher tech pastures, one would assume that every industry would go right along with it. The public release of the Internet heralded the downfall of some, such as video rental stores and travel agencies. Those that survived have generally embraced mobile technology, with iPads replacing mechanical cash registers in some establishments. However, for others...

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