Tag Archives: Customers

Making the Leap to Disruptive Innovation

Does your organization struggle to innovate on a consistent basis? If so, you may want to get your customers involved. Innovative companies have always intuitively understood the importance of customer feedback. But now there’s evidence that strongly suggests that direct customer involvement in the new product development process can make a real difference in your ability to innovate. In a ...

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Microsoft is GM. Apple is BMW.

April 26, 2010 was a big day for Apple. That was the day it surpassed Microsoft as the most valuable technology company. Kids who have grown up with the iMac, iPod and iPad may greet the news with a yawn. But those of us who remember the early days are somewhat stunned. Who would have thought ten years ago (let ...

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The Rise of Simplicity

The Reason Behind the Success of Reverse Innovation by Yann Cramer Thanks to a number of spectacular successes obtained by blue-chip companies in recent years, Reverse Innovation is becoming a popular trend. Examples include GE’s portable ultra-sound equipment designed in China and sold worldwide, LG’s low cost air conditioner designed in India and sold worldwide, Renault’s Logan low-cost model designed ...

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Innovation Perspectives – Three Co-Creation Perspectives

This is the third of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms collaborate with customers and/or value chain partners to co-create new products and services?’. Here is the next perspective in the series: by Mark Prus Collaborating With Your Consumers for Innovation… Good Idea? Bad Idea? I ...

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Innovation Failure Points – Inside-Out Innovation

In a continuing series of posts I am examining a number of consistent innovation failure points, under the thinking that learning from failure is much more instructive than learning from success, since often success is situational, while repeated failures can be instructive. In the first two posts, we reviewed failing by starting poorly, and failing by neglecting to closely link ...

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How to Avoid Commoditizing Yourself

Do some of your customers and prospects treat you like a commodity? If they do, you’re likely competing on price far more than you’d like. Companies and industries that slide into commoditization almost always have a better option. There’s always a way to identify, quantify and communicate significant incremental value and results for your clients that your competitors fail to ...

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Managing the Sales Process when the Buyer is in Charge

With so much information widely available to your buyers, managing them through the sales process has gotten more difficult than ever. But smart sellers leave the buyer in charge and STILL fill their pipeline with closed business month after month. Here are several tips for building and managing a buyer-centric sales process. The buying cycle is always longer than the ...

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