Tag Archives: customer

Product Experience Innovation

Feels Like the First Time by Robert F. Brands with Jeff Zbar When was the last time you experienced your product like it was your first time? Product development is a process of cycles – followed by closure. We innovate and create a new concept. Assemble teams to research, develop, manufacture and market the product or service. We then ship ...

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Customer's Role in Breakthrough Innovation?

There has been quite a lot of discussion recently about a post by Jens Martin Skibsted and Rasmus Bech Hansen, titled “User-Led Innovation Can’t Create Breakthroughs; Just Ask Apple and Ikea”. Their major claim is: "Great brands lead users, not the other way around." As expected, this lead to controversial discussions in terms of customer’s role in the process for innovation. The response reminded me of the reaction to one of Roberto Verganti’s polarizing posts.

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