Tag Archives: customer

Three Ways to Fend Off Disruption

Disruption Ahead

Have you heard the joke about the disrupted barber? He was happily running a one-chair barbershop for years when a discount haircutter opened across the street. Customers deserted him. Business plummeted. The man grew desperate. Till one day he fought back: he created a sign and put it out front: “We fix $9 haircuts.” Business returned. As I travel this ...

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Seek Out Unhappy Customers

A better source of incremental innovation is the customer. If you keep making your product better and easier to use for him or her then you are adding value rather than just adding features. The unhappy customer is the place to start – so seek him out.

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