Tag Archives: Customer Research

Trend-driven Innovation for Product Managers

Consumer Trends

Smart product managers study trends and innovate accordingly. This is trend-driven innovation. Uber’s success is an excellent example of trend-driven innovation. It made transportation more convenient and also made earning money easier for drivers. Both were possible due to changes in perceptions of sharing – a trend that became known as the sharing economy. Trends can be a product manager’s ...

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How to Effectively Conduct ‘Voice of the Customer’ Research

Ascertaining your customers’ wants and needs might compare to assembling a three-dimensional jigsaw puzzle with a few pieces missing. It requires a multi-layered process that includes both qualitative and quantitative methods, as well as a structure that prioritizes customer wants and needs. The Voice of the Customer (VOC) is such a process.

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