Tag Archives: Customer Journey Maps

Beyond the Business Model Canvas

For decades when business people and aspiring entrepreneurs came up with an idea and became serious about commercializing it, they would, by default, create a business plan. Anyone who has ever created a business plan knows they are a LOT of work. And as any innovator knows, most ideas turn out to be garbage. As a result, the creation of ...

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Mapping Experiences

Recently I had the opportunity to interview Jim Kalbach, author of the interesting book Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams. Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently the Head of Customer Experience with MURAL, a leading online whiteboard for digital ...

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