Your organization has embarked on a new venture which is going to require a lot of change. Of course everyone is hoping for the best – but please allow me to be frank with you now, to save you a lot of heartache, time, and money in your near future.    As CEO, your style and actions have direct impact on ...

Salespeople have known it for years. People buy on emotion and then justify their decision with facts and logic. That’s why the best salespeople always lead with an emotional “hook” before presenting the facts and features about their product or service. So why, as business leaders, do we usually get it bass-ackwards when trying to sell our ideas or initiatives ...