Tag Archives: cpg

What Types of Innovation Projects Should Be Included In Your Portfolio?

Question: We’re a very large, well-known consumer products company, and our portfolio is actually quite complex, as we have many different types of initiatives included, all at vastly different stages. In fact, we often debate whether certain projects should be included at all. Do you have any leading practices related to defining what should be included, what should be left ...

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CPG Brands Struggle as Consumers Demand ‘Supply Chain’ Transparency

Understanding consumer needs and demands and then adapting to them often requires companies to change their processes and innovate. In a recent podcast, AgFunderNews addressed how CPG brands are struggling to be transparent throughout the supply chain. As consumers shift and become more socially and environmentally responsible, Fortune 500 companies and startups are seeking R&D consultants like PreScouter to uncover ...

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What 'Weenie' Draws Your Customers Closer?

Weenie – Walt Disney’s playful term for a visual element that could be used to draw people into and around a space. According to Disney Imagineers, a weenie is big enough to be seen from a distance and interesting enough to make you want to take a closer look. The best weenie examples are the castles in each Disney theme ...

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