Tag Archives: Consumer Behavior

Want Great Insight? Then Experience It!

Listen, Watch…Then Do I’ll argue that while most do the first two , very few get to the last – the do part. That’s the single most important thing. It’s through the do, through direct experience that one develops and picks up on the most important thing. Context. Only through a never ending, ecosystem wide and even beyond, persistent and ...

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How Peloton Uses Consumer Insights To Drive Innovation

Peloton is the exercise company currently taking the fitness world by storm. The company’s sleek $2200 stationary bikes enable busy professionals to exercise at home, at any hour of the day or night. But that’s not what’s giving the $4 billion unicorn startup so much forward momentum right now. Peloton’s magic formula turns out to be its superior way of analyzing ...

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