Tag Archives: Competitive Advantage

How Trust Can Be A Competitive Advantage

One of the most rewarding things about writing my book Mapping Innovation was talking to the innovators themselves. All of them were prominent (one recently won the Nobel Prize), but I found them to be the among the kindest and most generous people you can imagine, nothing like the difficult and mercurial stereotype. At first, this may seem counterintuitive, because ...

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Why Less is More: Product Strategy

Anxiety floods the boardroom, the conference rooms, every decision. Costs are rising. Returns are flat. Margins are thinning. Now, private label competitors are beating us in every area: technology, price, placement, design, and sales. Worse, they have turned the category that we invented...

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How Innovative Companies Get their Best Ideas from Academic Research

Since World War II, the United States has been an innovation superpower. In virtually every advanced field, whether it be information technology, biotechnology, agriculture or renewable energy, America holds a leading position. Other nations may challenge in one field or another, but no one can match its depth and breadth. To account for its success, many point to America’s entrepreneurial ...

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The 9 Rules of Innovation

So who deserves credit? Engelbart for coming up with the idea? Taylor and Kay for engineering solutions around it? Jobs for creating a marketable product that made an impact on the world? Strong arguments can be made for each, as well as for many others not mentioned here. The truth is that there are many paths to innovation. Here are nine of them.

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Business Strategy Needs a Big Shift

Business strategy has evolved dramatically over the past four decades in response to the Big Shift that is re-shaping our global business landscape. We’re on the cusp of yet another shift that will determine who wins and who loses in the years ahead. We've recently been exploring some key elements required to escape from the dark side of technology: passion, institutional innovation and movements shaped by narratives.

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The Evolution of Strategy

Strategy has always been the sexy part of business, where boring Word documents and endless Excel spreadsheets give way to glorious PowerPoint decks. Here drudgery ended and modern day corporate generals could sit back and formulate plans for world domination.

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