Tag Archives: Communication

Spinglish for Innovators

Why is Spinglish important to innovation practitioners? All innovation has a political dimension and requires selling ideas (sometimes over and over and over again) and being able to translate possibilities into commitment, action, investment. It’s probably wise to be alert to the Spinglish on the other side of the table, and from time to time, using some spinning can be practical.

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How Communication Drives Innovation

As Walter Isaacson argues in his book The Innovators, even in technology—maybe especially in technology—the ability to collaborate effectively is decisive. In order to innovate, it’s not enough to just come up with big ideas, you also need to work hard to communicate them clearly.

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Creating a Common Language of Innovation

Unfortunately, there is no universally accepted definition of the word innovation, and there have even been multiple articles written by the Doblin Group, Geoffrey Moore and others about how many different types of innovation there are and how you must choose which types of innovation to focus on. When it comes to innovation, individuals speak about it differently and there are lots of misunderstandings.

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