Tag Archives: collaboration skills

Planning for the Most Important Customer of a Corporate Innovation Program

Top corporations spend almost $825Bn on innovation, yet 19 out of 20 innovation efforts fail. Given its (often existential) importance and focus, why is innovation success so scarce? (Source: 2018 BCG Global Innovation Survey, 2019 PitchBook study) One reason is that innovation teams, even those using the most customer-centric development approach, often fail to adequately plan for their most important ...

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