Tag Archives: Coke

How Samsung Changed the Game on Apple

Following very successful launches of the iPod (which transformed music from CDs to MP3) and iPhone (which turned everyone into smartphone users,) the iPad's transformation of personal technology made Apple look like an impenetrable juggernaut - practically untouchable by any competitor! But things look very different now.

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Focus on WGAS to Unlock Marketing Innovation

We talk about identifying unmet needs and jobs-to-be-done when it comes to innovation, but there is no reason why we shouldn’t keep that line of thinking in mind when it comes to our marketing of a potential innovation (or any product or service). Thinking about the jobs-to-be-done or the needs that the customer is trying to satisfy instead of the commonalities of prospective customers from a targeting/segmentation might change the kind of marketing strategy and execution that you come up with.

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Innovation – When Remakes Attack

I was in a Chinese buffet last week, and found myself humming along with the oriental muzak. In fact, I couldn’t stop. Why was I humming along to music I’ve never heard before? It turns out I had heard these songs before, as they were Chinese takes on American melodies. They covered the likes of Celine Dion, Whitney Houston and ...

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Innovation Perspectives – Don't Be Michael Jordan

This is the eleventh of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘What are three specific actions that a non-innovative company can take to become more innovative?’. Here is the next perspective in the series: by Ric Merrifield Michael Jordan failed at baseball because he tried to be something he’s ...

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