Tag Archives: coffee

How Will You Win? (Strategically Speaking)

Even if your “Where to Play” (see last post) is not particularly unique, there are always ways to win. Case in point: corner coffee shops, so common they’re found in just about every town and city on the planet. Nothing at all special or unusual about that space. Who wins in that unremarkable market? Starbucks. Starbucks is the undisputed heavyweight ...

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Peeking Behind the Veil of Design

A company in Dubai is asking me to teach a design thinking and innovation course in May of next year, and this was good synchronicity because I came across the video below recently. The design process is often very mysterious to people, and the way that designers pursue the design of a new object is often hard for people to grasp. But the design thinking methodology...

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Innovation or Not – The Edible Coffee Cup

Now you can have your coffee and eat it too. KFC in collaboration with Seattle's Best Coffee (Starbuck's fighter brand) has launched edible coffee cups in the United Kingdom. It's called the "Scoffee Cup" and it is actually a cup-shaped cookie coated in white chocolate and sugar. After the coffee is poured into the cookie cup, the cup slowly softens as you drink the coffee contained inside.

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Starbucks Retail Innovation in Switzerland

What happens in Switzerland if you forget to buy your latte or cappuccino before you get on the train? Well, Starbucks has taken the next leap in connecting with customers as they make their rail connections, moving beyond retail locations in train stations across Europe to opening its first store on a Swiss Federal Railways (SBB) car, the national railway line for Switzerland.

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Starbucks' Refreshing Innovation

Sometimes it is better to be late than never. Starbucks recently announced a new line of energy drinks - Starbucks Refreshers. There are two flavors Cool Lime and Very Berry Hibiscus and instead of copying other energy drinks, and use the same active ingredients as the usual suspects, they instead decided to use something uniquely Starbucks - green coffee extract.

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