Tag Archives: co-creation

Examining the Future of Work

At Siemens ConneCTs 2018 I had the opportunity to sit down with Dr. Norbert Gaus, Head of R&D in Digitalization and Automation, and Barbara Humpton, Chief Executive Officer of Siemens USA and one of the topics of conversation that emerged was a collision of different insights and aspects surrounding the future of work. A couple of topics that come up ...

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Scaling Up Startups in Corporate Settings

In recent years, an increasing intensity in collaboration between incumbent companies and startups has been observed. Meanwhile, close to 80% of corporations and startups have already been or are collaborating. The mutual – actually complementary – benefits seem pretty obvious: Benefits for startups include availability of office space, hardware, networks, support and potential funding access to market and customer base ...

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Startup Engagement in Corporate Innovation

Recently, Match-Maker Ventures and Arthur D. Little have released an interesting report, titled “The Age of Collaboration“. The study does a good job in synthesizing the global state of play of corporate-startup collaboration and latest findings on success requirements for its implementation. More and more corporations seek to engage with startups by pursuing corresponding activities across dedicated ecosystems and incorporating them in exploration units along with ...

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The State of Crowdsourcing in 2016

Based on an updated 2015 dataset, the eYeka report provides an analysis of the latest evolutions of how the world’s largest companies are leveraging creative crowdsourcing. The report looks into which sectors, companies, and brands are the most active users of crowdsourcing for marketing and innovation, with a specific focus on FMCG. It also analyses the latest trends in the ...

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Turning Good Ideas into Great Products

One innovation method is to invite customers (in a B-2-B situation) or consumers (in a B-2-C scenario) into the creative process with you. Here, they will ideate, workshop concepts that arise in the session, augment concepts provided for them, and create some new product or service ideas that do not yet exist.

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