Tag Archives: Cisco

Are Sustaining Innovations Expensive?

The cost of Defend & Extend – Microsoft, Apple, Google, IBM, Cisco, Dell, HP by Adam Hartung In theory, Sustaining Innovations that help a company Defend & Extend its products are supposed to be cheap. The breakthrough is done, and the investments on variations, derivatives and enhancements are “engineering” as opposed to “science” so the development is supposedly more easily ...

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