Tag Archives: breakthrough

Innovation Doesn’t Matter

One of the greatest myths of our time is if you create something genuinely new, something completely unprecedented, you’ll have a better than average chance of getting rich. So ingrained is this idea that a whole generation of young university graduates have stopped seeking a steady career in the large safe corporations their predecessors held dear, pursuing instead the dream of the startup.

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Customer's Role in Breakthrough Innovation?

There has been quite a lot of discussion recently about a post by Jens Martin Skibsted and Rasmus Bech Hansen, titled “User-Led Innovation Can’t Create Breakthroughs; Just Ask Apple and Ikea”. Their major claim is: "Great brands lead users, not the other way around." As expected, this lead to controversial discussions in terms of customer’s role in the process for innovation. The response reminded me of the reaction to one of Roberto Verganti’s polarizing posts.

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