Tag Archives: brands

Lancome – Engaging Women Through Exploration

Measuring and understanding the type of relationship buyers have with a brand is powerful information to leverage in innovation. Lancôme has a unique relationship with women compared to competitors such as Estee Lauder, Clinique and Avon. Women define their relationship with Lancôme as one based on exploration, which is differentiating among its cosmetic competitors.

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Our Emotional Connection to Brands

Chances are when you’re wandering around your local store doing your weekly grocery shop there are brands you gravitate to. Without a second thought your trolley fills with brands that have a familiar spot in your cupboards at home. And you feel happy about that – happier than if you’d actually bought the exact same products under a different label, ...

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