Tag Archives: brainstorming

Visual Brainstorming

“Brainstorming verbally frequently does not work. Visual brainstorming , that is brainstorming with images, objects and actions frequently works spectacularly well.” Why Verbal Brainstorming Fails The ugly truth about brainstorming is that more often than not it leads to mediocre results. In fact, if you’ve been involved in brainstorming sessions, you’ve probably experienced more than your share of events in ...

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Step by Step Guide to Brainstorming

Brainstorming can be an effective way to generate lots of ideas on a specific issue and then determine which idea – or ideas – is the best solution. Brainstorming is most effective with groups of 8-12 people and should be performed in a relaxed environment. If participants feel free to relax and joke around, they’ll stretch their minds further and ...

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20 Reasons Why the Best Ideas Come in the Shower

During the past 25 years, I've asked more than 10,000 people where and when they get their best ideas. I get all kinds of answers, but the one that has always fascinated me is "the shower" -- maybe because I also get so many of my good ideas there. And so, at the risk of overstating my case, I hereby offer you 20 reasons WHY the shower is so conducive to new ideas.

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Ideation Do's and Don'ts

There is a right way and a wrong way to run a brainstorm or ideation meeting. A little preparation pays dividends. It is very important to separate the two phases of the meeting. The first part of the meeting is idea generation when you use divergent thinking. The second part is idea selection when you use convergent thinking. Here are ...

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Innovation and the Value of Brainstorming

You’ll occasionally see an article or blog post questioning the value of brainstorming as a tool to generate and improve the quality of innovative ideas. One criticism usually stems from the “poor” efficiency of brainstorming, since many ideas are generated which never get developed. This misconception is fostered by “rules” shared at the start of most brainstorming exercises stating “every ...

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