Tag Archives: brainstorming

When Brainstorming Works

I have been highly critical of brainstorming over the past year or two. And I am not the only one. The formal brainstorming process as defined by Alex Osborn some 60 years ago has come in for criticism since Mr. Osborn first wrote about it. But over the past couple of years, a growing body of research shows that all the assumptions behind brainstorming are flawed.

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Brainstorming versus Braincalming

If you work in a big organization, small business, freelance, or eat cheese, there's a good chance you've participated in at least a few brainstorming sessions in your life. You've noodled, conjured, envisioned, ideated, piggybacked, and endured overly enthusiastic facilitators doing their facilitator thing. You may have even gotten some results. Hallelujah! But even the best run brainstorming sessions are based on a questionable assumption -- that the origination of powerful, new ideas depend on the facilitated interaction between people.

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Sustainable Innovation – a conversation with Alan South of Solar Century

Alan South leads Solar Century, a company dedicated to bring novel and sustainable solar energy products to the world. He has abackground working for IDEO, perhaps the foremost design innovation company in the World. Peter Cook asks about how he has created a climate of innovation at Solar Century and his thoughts on creativity, design and the role of leadership in building an innovative enterprise.

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23 Reasons Why Brainstorming Fizzles

How many times have you participated in a brainstorming session, only to be underwhelmed by the utter lack of follow up? Unfortunately, in most businesses, this is often the norm. Here’s why: The output of the session is underwhelming. No one has taken the time, pre-brainstorm, to consider follow-up. No criteria is established to evaluate the output. No next steps ...

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25 Tips for Innovation Facilitators

The fuzzy front end of innovation confronts you with a lot of questions. In my new book ‘Creating innovative Products and Services’ I try to solve them with the FORTH innovation method. Ideating new products and services go hand in hand with series of brainstorming sessions and workshops. In order to facilitate all these meetings effectively, it demands three capabilities ...

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