Tag Archives: brainstorming

How to Brainstorm Properly

Brainstorming is one of the most over-used words in business today, maybe even most over-used in all organizations. Any time people are trying to come up with ideas, they call it brainstorming. And as a result, the techniques, rules, and methods of brainstorming are twisted and abused to where everyone seems to hate brainstorming and no one seems to be ...

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Alas, Poor Henry and the Problem

According to legend, Henry Ford scoffed at market research and what we now call Consumer Insights, proclaiming, “If I had asked people what they wanted, they would have said faster horses.” While there is a certain degree of wisdom in this statement, it has been misquoted to justify bad, hubris-inspired product failures by too many corporate egos. Yes, to Ford’s ...

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