Tag Archives: brainstorming

How To Choose The Best Idea

Premise: I am sure that we all get into a situation where we are required to come up with a set of ideas that will solve a specific problem that we have run into. The question then is how one decides which ideas deserve to be picked from the bunch of ideas that we came up with. We need some ...

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How to Brainstorm Properly

Brainstorming is one of the most over-used words in business today, maybe even most over-used in all organizations. Any time people are trying to come up with ideas, they call it brainstorming. And as a result, the techniques, rules, and methods of brainstorming are twisted and abused to where everyone seems to hate brainstorming and no one seems to be ...

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Alas, Poor Henry and the Problem

According to legend, Henry Ford scoffed at market research and what we now call Consumer Insights, proclaiming, “If I had asked people what they wanted, they would have said faster horses.” While there is a certain degree of wisdom in this statement, it has been misquoted to justify bad, hubris-inspired product failures by too many corporate egos. Yes, to Ford’s ...

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