Tag Archives: Books

Good Value Proposition Design

I had the opportunity to interview Alex Osterwalder about his new book Value Proposition Design. This is the second part of the two part interview. For fun I thought I would break the interview into two parts so we could take a look at his thoughts on both bad value propositions and good value propositions in turn. Below you will find my questions in bold and Alex's answers immediately following the questions.

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Bad Value Proposition Design

I had the opportunity to interview Alex Osterwalder about his new book Value Proposition Design. This is the first part of the two part interview. For fun I thought I would break the interview into two parts so we could take a look at his thoughts on both bad value propositions and good value propositions in turn. Below you will find my questions in bold and Alex's answers immediately following the questions.

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If You Want to Innovate – Read!

Whoever said, "if you want to read, lead", I agree wholeheartedly. But, I would submit, "if you want to innovate, read." Innovation is all about new ideas but where do you go to learn about what’s worked in the past and what might work in the future? Read. How do you develop the intellect and the library of ideas on which to draw for innovation? Read.

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The Power of Purposeful Tangents

According to a recent Huffington Post/YouGov poll 28% of Americans did not read a book last year. As an author, I find this both disappointing and yet not surprising. Fortunately most people read. But is what you are reading enhancing your creativity, or just furthering your intellect?

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