Tag Archives: BMW

Feeling the Creative Sizzle

There's a saying in marketing, "It's not the steak, it's the sizzle." In other words, people do not really buy a product. Rather, they buy the emotions and feelings associated with the product. Steak is not bought because it's a chunk of beef. But, because if it is well cooked, it will taste delicious (if you are not a vegetarian, anyway!)

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Microsoft is GM. Apple is BMW.

April 26, 2010 was a big day for Apple. That was the day it surpassed Microsoft as the most valuable technology company. Kids who have grown up with the iMac, iPod and iPad may greet the news with a yawn. But those of us who remember the early days are somewhat stunned. Who would have thought ten years ago (let ...

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