Tag Archives: Behavioral Science

How to Avoid Greatness

Want An Ordinary Life? Here’s How. If you clicked on this article because you’re okay giving up on your dreams for what’s ordinary and predictable there’s not much need to read any further, just carry on; it’s your choice and you’re the only person who has to live with it. Still here? Good. This is about being anything but ordinary. ...

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Innovating for Mind, Body and Soul

We all know that we need to capture both the hearts and minds of the consumer if we want an innovation to be successful.  That logic alone does not always sell is clear from the science of psychology, which tells us that emotions play a crucial role in most, if not all consumer decisions.  And for many of us, myself ...

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Innovate with a Nudge?

Behavioural nudges are clever policy tweaks often used by governments to influence the choices that people make. They are often found to be more effective and less costly than direct actions such as quotas, taxes or subsidies. Here are some simple examples...

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