Tag Archives: Behavioral Economics

How Behavioral Economics is Killing Innovation

When my daughter Maya was in middle school, she decided to repeat a behavioral economics experiment featured in Dan Ariely’s book Predictably Irrational for her science project. In her experiment, she offered participants from the control group two options. Facebook access, she suggested, was going to cost money. It would cost $5 a month to access Facebook through your phone only, and ...

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