Tag Archives: behavioral design

Should You Fix the Problem or Design it Out?

Let’s start with the problem. According to The Plastic Pollution Coalition (January 3, 2017) – “It’s National Drinking Straw Day! Each day, more than 500 million plastic straws are used and discarded in the U.S. alone. Plastic straws consistently make the top ten list of items found, according to Ocean Conservancy’s International Coastal Cleanup data. In the last three years, ...

Read More »

How Behavioral Design Can Help De-Risk Innovation

Everyone who works in innovation will regularly hear clients asking about how to “de-risk” innovation. In a world where consumers have more choice than ever before, how can we provide an increased sense of confidence about the solutions we deliver? While no solution is ever a sure thing, behavioral economics can help. It is increasingly used by companies across industries ...

Read More »