I’d like to touch upon a subject that doesn’t come up often in innovation discussions: I’d like to talk about how we kill projects.
Read More »Tag Archives: astrazeneca
Why the Top 20 R&D Spenders Waste their Money – Lessons from Microsoft & GM
Many people equate spending on R&D with investing in innovation. The logic goes that R&D spending is lab spending, and out of labs come innovations. Hence, those that spend a lot on R&D are innovative. That is faulty logic.
Read More »