Tag Archives: artist

Feeling the Creative Sizzle

There's a saying in marketing, "It's not the steak, it's the sizzle." In other words, people do not really buy a product. Rather, they buy the emotions and feelings associated with the product. Steak is not bought because it's a chunk of beef. But, because if it is well cooked, it will taste delicious (if you are not a vegetarian, anyway!)

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What Is Talent?

If it's true, as we often hear, that the artist is not a special kind of person, but rather that every person is a special kind of artist, then the journey to creative excellence must begin with finding the key to unlocking that special artistry.

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Monster Loyalty, ala Lady Gaga

Lady Gaga is one of the most well-known pop artists in the world, which is no surprise given her vocal talents and often bizarre wardrobe. She’s sold 23 million albums, won five Grammy awards, and been named by Forbes as one of the world’s most powerful celebrities. But behind the public persona lies a shrewd and calculating business professional..

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Innovation Lessons from The Artist

Perfect Harmony: MBA and MFA Mindsets

Have you seen The Artist? The film recently won the best film award at the Oscars. It is a charming tale about the transition from silent movies to talkies. It is remarkable for a number of reasons – not least because it is a silent movie in black and white with unknowns as stars.

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