Tag Archives: airlines

How WOW Air Disrupted The Airline Industry

A remote, often misunderstood country, Iceland  has become one of the hottest tourist destinations. So, how did one airline company disrupt the airline industry through a low-budget carrier? The Rise of Icelandic Travel in the United States: Iceland is anticipated to have more tourists than their entire population this year according to Vox.  This is quite alarming since a mere six years ...

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Are You In Innovation Denial?

Sometime over the next decade (if it hasn't happened already), your company will be challenged to change in a way for which it has no historical precedent. Look around the world today and we see entire industries whose business models have gone belly up. The pharmaceutical industry has a fundamentally broken business model. The global grocery business has an imperiled business model.

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Targeted Advertising While You Fly

For targeting purposes, the airlines know who purchased the ticket (likely their age (senior/adult/child), phone number, e-mail, address, zip code, how much they paid, the credit card they paid with, etc.). About frequent fliers they will also know how frequently they fly, their home airport, and maybe even whether they are traveling on business and for which company. So it would definitely be possible to design a system to target advertising in-flight. So why haven't they done it?

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Innovation is in the Air

In an attempt to get a competitive edge in a cutthroat industry, many airlines focus on cutting costs, rather than finding ways of consistently delighting their passengers and thereby generating sustainable premiums. It’s a trend that’s irked me for years (witness Exhibit A). This is surprising as air travel becomes more and more indispensable in the modern world. The world ...

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