Tag Archives: Advertising

3GTV is Going to Change the World

. . . and make Foursquare relevant by Ric Merrifield 3GTV is the brainchild of Automated Media Services, and they are putting little screens in stores right next to products they promote and show commercials for those products. The notion of having what amounts to a tiny TV screen next to the Kraft Macaroni & Cheese would have sounded bizarre ...

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Seth Godin Interview (World Innovation Forum)

I had the opportunity to interview Seth Godin, author of “Linchpin”, “Purple Cow”, “Tribes” and nine other books, at the World Innovation Forum 2010 in New York, NY. On stage, Seth Godin presented mostly a fusion of content from “Tribes” and “Linchpin”. He started by defining innovation as doing ‘stuff’ that’s impossible, otherwise someone would already be doing it. Seth ...

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Think Feel.

“Can the experience of an emotion persist once the memory for what induced the emotion has been forgotten?” That’s the question posed – and tentatively answered – by scientists at the University of Iowa as published in Proceedings of the National Academy of Sciences. They studied a select group of patients with severe amnesia using emotional film clips to investigate ...

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Faking It Won't Make It

“The hardest thing in the world to fake,” the old saying goes, “is sincerity”. Like all successful and durable one-liners, this pokes at a truth: ultimately, authenticity cannot be mimicked. It’s an observation that resonates increasingly. In marketing and beyond, authenticity can be treated as something of a buzz word and is often cast as a trend (‘2010 is the ...

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What happened to smart advertising?

For a television advertisement to be effective, do you need to lay out everything for the viewer and make it obvious? Or, is an advertisement more memorable if you let the viewer connect the dots themselves? Here are two examples of television advertisements that promote the product in a slightly more intellectual/emotional way that promotes engagement and curiousity:

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