Tag Archives: Advertising

Where's Waldo?

Remember the popular children’s series Where’s Waldo? If some of the more talked about apps emerging from the recently concluded innovators and startup gathering, SXSW, gain traction, that series will be a whimsical relic of the past – and so will many of the concepts that have long ruled advertising.

Read More »

A Humble Thought

The longer I’m in the business world the more I treasure the rare and refreshing virtue of humility. We’re all imperfect people, and marketing is an imperfect business where subjective decisions rule the day—unlike science, engineering and even accounting, there are no tenets of physics, mathematics or even generally accepted accounting principles that can definitively determine whether something is right or wrong, true or false, or will or will not work.

Read More »

World's Largest Organ Donor Registry Crowdsources PSA's

Amateur filmmakers don’t have to move to Hollywood to make it big thanks to a new video contest for MatchingDonors.com, the world’s largest living organ donor registry. The organization has partnered with Zooppa, a website of user-generated advertising to create the “Everybody Can Save a Life!” contest. Participants can upload a 30 second PSA encouraging people to sign up to ...

Read More »

Thanks, Steve

An Ode to the “Great Man” of Innovation All good things must come to an end. In 1986, after an incredible seven-year relationship with Apple, the brilliant advertising agency Chiat/Day – responsible for such masterpieces as the famous “1984” Super Bowl commercial, and by far the era’s best print ads for the computer industry – was unduly ousted (as Steve ...

Read More »

Connecting with Gen Y

I’m permanently wired as Gen B; and CEO for some thousands of Gen Y. I’m interested in the literature of both. Call it GenLit. TGI Global, interactive solutions for the hospitality industry, published this article about reaching out to Gen Y. This up and coming generation has some serious spending power, and are in many ways more willing to spend ...

Read More »

The Gap at GAP

Gap’s top designer, Patrick Robinson, may never go into a 7-11 again, having gone from promising hire in ’07 to out of a job in ‘11. As The Wall Street Journal’s Elizabeth Holmes recently reported, “[Robinson’s] departure after four years of lackluster results was yet another sign of Gap Inc.’s failure to breathe new life into its namesake brand, which ...

Read More »

The Television of Tomorrow

Earlier this year an AdAge study gave grist to my intuition that TV will continue to be unstoppable in our lifetime. TV is the only medium touched by the Web that isn’t crushed by it – it rolls it in, integrating technology and absorbing and colonizing new media as it’s introduced. As a device, a format and a host (of ...

Read More »

The Authenticity Gap

The Authenticity Gap – that should be the title of my next book. I May Not Get Many Serious Readers. How About “Authenticiy Without Commitment”? Well, I don’t think I have time to write another book, it takes me almost 5 weeks last time. I guess I will need at least 8 weeks. But no. May be a blog post, ...

Read More »