Tag Archives: Advertising

But I’m in Marketing, How Can I Innovate?

The idea that we all have the potential to innovate and it is not a special skill only few possess is the topic of this post. I have spoken with many people who default to the idea that innovation is something only the smartest or most original can achieve. As such, they tend to limit their thinking about innovation to the big examples which are most often referenced such as the iPhone or Facebook...

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Innovation vs. Creativity

Advertising agencies are obsessed with innovation. They also have one of the most unique sets of creative talent of any industry. Yet the creative department is the most suspicious of "innovation" of any group at the agency. Could it be that actually Creative Directors hold the keys to converting ad agencies into what so many desire: innovation partners to clients?

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Coca-Cola Looking to Bring Some Innovation to Your Home?

Recently I came across an announcement that Coca-Cola is partnering with Green Mountain Coffee Roasters to sell Coke products as part of Green Mountain's new home beverage system slated for a release later this year. For those of you who aren't familiar with Green Mountain, they make the popular Keurig in-home single-serving coffee machine (which became a popular home and office item after Nespresso's patents expired). Is there any innovation here?

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100 Things to Watch in 2014

Edible Packaging, Heads-Up Movement and Haptic Technology—just a few items from JWT's annual list of 100 Things to Watch for the year ahead. It’s a wide-ranging compilation that reflects developments surfacing across sectors including technology, television, food and spirits, retail, health care and the arts.

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Where Should Marketing Innovation Come From?

The world of marketing and advertising used to be very simple. In this simple environment, companies looked to their agencies to bring them innovations in marketing and/or advertising. But this simple world of marketing and advertising is being disrupted and made more complex in the same way that many other industries are (think book publishing, book retailing, management consulting, etc.).

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Shocking People as Value Translation

It costs a lot of money to make a television commercial, and at its core what is a television advertisement? It's a short piece of video designed to reinforce brand values and attachment, or possibly with any luck, to drive purchasing behavior. But there are other ways to distribute video now of course, other than buying time on the major networks or the hundreds of cable networks.

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The Evolution of Advertising

You're more likely to survive a plane crash than click a banner ad. Crazy, right? In this epic, must-see presentation, we explore the ENTIRE history and evolution of advertising to unveil how a comprehensive (yet digestible) timeline of advertising milestones led to an epidemic of consumer indifference, as well as what marketers can do about it to reach consumers in the years ahead.

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How Samsung Changed the Game on Apple

Following very successful launches of the iPod (which transformed music from CDs to MP3) and iPhone (which turned everyone into smartphone users,) the iPad's transformation of personal technology made Apple look like an impenetrable juggernaut - practically untouchable by any competitor! But things look very different now.

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