Tag Archives: Adobe

Online Marketing Is Dead. Long Live Online Marketing!

We marketers have all heard the jokes about how half our marketing is working—but we never know which half… That’s a message I really like, actually. We need to hear it from time to time, because—let’s be honest—there remains some truth to it. When online marketing came on the scene, it seemed as if all that might change. New analytics ...

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Innovation in a Box

Adobe Kickbox

Unleashing Entrepreneurship in Your Organisation Fancy being the CEO of your own company without the bother of management and regulatory red tape? Just you, maybe a fellow founder, coffee and sweets to sustain and nourish your great idea. And you get to keep your day job. It almost looks too good to be true but this is the reality at ...

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Apple – From Underdog to Overlord

With the market power that comes with success, can Apple keep its friends? by Idris Mootee When a company acquires significant market power and becomes super successful, it will have fewer friends. It is more so in software and hardware business as they try to push each other around to get certain standard or platform adopted. Apple used to have ...

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