Financial capital is vital for innovation. it provides the potential ‘burn’ -- but what is often understated and certainly under-appreciated is the other sources of capital.

Innovation needs a sharper meaning and focus within our organizations, it needs to be ‘crafted’ far more, and it needs to have a greater alignment and validation... We need to change many of our existing innovation practices that we perform into ones that deliver this increasing impact.

We need to stop and think differently; not simply layering on more and more complexity, in the mistaken belief it will offer us sustainability in our innovation activities.