Social Media

Three Enterprise 2.0 Themes to Watch in 2010

Enterprise 2.0 continued its growth and maturation in 2009. We saw the rise of the Enterprise 2.0 consultancies, including Dachis Group, Altimeter Group and Pragmatic Enterprise 2.0. Andrew McAfee published his book about Enterprise 2.0. We saw the rise of the 2.0 Adoption Council. And based on what can be gleaned from vendors, more enterprises are deploying social software. For ...

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Killer Small Business Social CRM

Parker Smith wrote a piece that got me thinking. In Foursquare: Democratizing the Loyalty Program, he posits that Foursquare could be the loyalty program provider to small businesses. I think he’s right. Then I noticed these identical product benefits touted by the companies themselves, Foursquare and Jack Dorsey’s Square: “For example, foursquare can tell you how many times a customer ...

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Are your speeches Twitter-friendly?

When I conduct media training, we teach spokespeople to not just think in terms of sound bites, but to use those sound bites at the beginning of their answers. That way, they’re not only more quotable, but you have a better chance that the reporter is taking good notes and gets your comment recorded for use in their piece. Pretty ...

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Joining, Talking and Participating

Want credibility with a set of prospective customers? Want to be accepted as one of them, as a part of their tribe? It takes more than just joining their club. It takes more than just speaking their language, and talking at them. To be accepted today, you have to participate. Participation means two-way communication, in an authentic manner, on a ...

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Changes Coming in the Twitter Suggested User List

At a conference in Malaysia, Twitter co-founder Biz Stone said the Suggested Users List (SUL), a boon in followers for anyone on it, will be going away sometime in the future: “That list will be going away,” Stone said at a conference in Malaysia. “In its stead will be something that is more programmatically chosen, something that actually delivers more ...

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Are Facebook And Twitter Bad For Your Brain?

Or Does It Actually Make You A Better Person? by Idris Mootee Here is an old vision of a high-tech future. It is old magazine illustration in 1969 a Japanese Sunday magazine, which show life in the future, pervaded by computers. This illustration “The Rise of the Computerized School,” by Shigeru Komatsuzaki is an illustrated scenario of what schools will ...

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Do You Have Social Media Influence?

Social media influence; the harsh reality is that you either have it or you don’t. I’m going to tell you the cold hard truth about social media…what you need to know that most people won’t tell you. While anyone can have a social media presence, not everyone possesses social media influence. It’s clear to those in the know that social ...

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Five Steps to a Successful B2B Social Media Strategy

The beauty of most social media channels is that they’re so easy to join and engage. Most are free. It takes just a few minutes to get set up, and literally seconds to start publishing. But if you’re marketing and selling a B2B product, a simple five-step process can ensure you’re getting the maximum, measurable yield from your efforts in ...

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Why Education Needs Social Media

by Venessa Miemis I read an article the other day on John Merrow’s blog, titled ‘Technology in Schools: Problems & Possibilities.’ In it, he outlines three fears he has concerning the implementation of emerging media technologies into education: The digital divide (gap between people with access to technology and those without) Schools will resist innovation and become irrelevant Schools will ...

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Twitter Devices and Business Model Design

Industrial Design, Busness Model Design And Design For Change by Idris Mootee I was chatting with some members of our design research team just yesterday next to the cooler the other day. We were talking about how the iPhone is such a bad phone and a great media player, and the Backberry is such a great email gadget but a ...

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