Social Media

Two Biggest Mistakes in Social Media

What are the two biggest mistakes in social media marketing? 1. Believing everyone sees your content 2. Believing no one sees your content In the first instance, thinking you can simply dabble in social media and get lots of people to see what you’re saying doesn’t work. For nearly any traditional brand (and @shitmydadsays isn’t a typical brand) wanting to ...

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Internet Future Driven by User Reputation Scores

In a recent interview with EMC’s Stu Miniman about the future of the web, I predicted that in 20 years, we’ll all have online reputation scores. Little badges, numbers that communicate our level of authority, this sort of thing. And these reputations will have tangible impact. Three different trends come together at some point in the future to make this ...

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Small Business Needs Social Software

A general observation of collaborative work is this: “The larger and more diverse are your personal network of contacts, the higher the quality of your ideas and project work.” In the enterprise market, the opportunity being seized by companies is to better connect employees. The sheer size of these firms makes it obvious that they are not optimizing collaborative activities. ...

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Presenting Twitter in Search Results

In a recent post, I described some ways in which tweets should be ranked in search results. A good follow-on question is… How should tweets be presented in search results? It’s an interesting question – how exactly would you want to see tweets in your Google and Bing search results? And it’s an important question, as searches are critical bases ...

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Who Should Be Driving Social Media?

The title topic came up recently on Twitter, as it had at a B2B social media roundtable late last year: Who should be doing social media strategy and implementation for a brand – organizationally and individually? My take is a strategic perspective is the foundation for a social media effort to build a sustaining impact. When it comes to questions ...

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Three Enterprise 2.0 Themes to Watch in 2010

Enterprise 2.0 continued its growth and maturation in 2009. We saw the rise of the Enterprise 2.0 consultancies, including Dachis Group, Altimeter Group and Pragmatic Enterprise 2.0. Andrew McAfee published his book about Enterprise 2.0. We saw the rise of the 2.0 Adoption Council. And based on what can be gleaned from vendors, more enterprises are deploying social software. For ...

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Killer Small Business Social CRM

Parker Smith wrote a piece that got me thinking. In Foursquare: Democratizing the Loyalty Program, he posits that Foursquare could be the loyalty program provider to small businesses. I think he’s right. Then I noticed these identical product benefits touted by the companies themselves, Foursquare and Jack Dorsey’s Square: “For example, foursquare can tell you how many times a customer ...

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Are your speeches Twitter-friendly?

When I conduct media training, we teach spokespeople to not just think in terms of sound bites, but to use those sound bites at the beginning of their answers. That way, they’re not only more quotable, but you have a better chance that the reporter is taking good notes and gets your comment recorded for use in their piece. Pretty ...

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Joining, Talking and Participating

Want credibility with a set of prospective customers? Want to be accepted as one of them, as a part of their tribe? It takes more than just joining their club. It takes more than just speaking their language, and talking at them. To be accepted today, you have to participate. Participation means two-way communication, in an authentic manner, on a ...

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