Social Media

It is NOT who you know

Why Trust Trumps Volume by Matt Heinz The assumption that a big network – thousands of followers on Twitter, an enormous rolodex, a really big mailing list – directly translates into influence and performance is ridiculous. Anybody can build a big list of names. The more important question is whether those people care about you. Do they respect you? Do ...

Read More »

Search Engine Tweet Ranking Algorithms

Anyone remember when Loic LeMeur had the temerity to suggest Twitter rank its search results by the number of followers people have? His post, with 109 comments and reaction from Michael Arrington, Robert Scoble and many others, clearly struck a nerve. Fast forward to the past couple weeks. Both Microsoft Bing and Google announced deals to provide tweets in search ...

Read More »

Join our Innovation Discussions on LinkedIn

I created the Innovation Excellence group on LinkedIn five months ago and it already has 4,750+ members getting together to share innovation articles, discussions, and job postings. Blogging Innovation’s mission is to make innovation and marketing insights accessible for the greater good, and the LinkedIn group is another way for us to help facilitate conversation, collaboration, and education. LinkedIn groups ...

Read More »

Innovating with Task Unification and Social Media

Embracing social media and the myriad of Web 2.0 tools is more challenging than just setting up a Facebook account or adding a “Follow Me on Twitter” link. Organizations struggle with how to take advantage of the power of Web 2.0. Where do you start? How do you tie these new tools in with your current website? How do you ...

Read More »

Another Value-Driven Social Media Example

Click above to Enlargeby Braden Kelley Following up on my previous article – The Right Way to do Social Media – I wanted to share another value-driven social media example: Wisk’s facebook application called WiskIt. “We thought perhaps we could take our stain-fighting heritage, and take it online to Facebook,” according to Elisa Gurevich, Brand Manager for Wisk. It’s a ...

Read More »

Can social media take the place of marketing automation platforms?

Our October Innovation Contest winners won a signed copy of “7 Lessons for Leading in Crisis” by Bill George and the right to have their article re-published here on Blogging Innovation. Here is the second of the three winning entries: by Barrett Coakley The Corporate Learning group at Harvard Business Publishing currently uses Eloqua as our marketing automation platform (MAP). ...

Read More »

The Right Way to do Social Media

Click above to Enlargeby Braden Kelley Unfortunately, more often than not I see examples of social media strategy gone wrong. So, it stands out when I see a company like Lufthansa doing social media the right way – at least with their MySkyStatus site. Let’s look briefly at why this is a good execution of a social media strategy: Easy ...

Read More »

A Billion Views Cannot Be Wrong

by Kevin Roberts TV will never die, YouTube will never kill it. YouTube (or its future manifestations) will never die either, TV will never kill it. We’re in the world of and/and, where possibilities are not mutually exclusive and creative exposure is based on merit. A couple of weeks ago, YouTube hit a billion views a day, and the inevitable ...

Read More »

Twitter Lists Now Live – Some Tips

Surprise, surprise… Twitter Lists have been talked about for some time, but are now live. I’ve created an innovation list here: https://twitter.com/innovate/innovation Please feel free to follow along, or make your case for your own favorite innovation tweeter (or yourself) to be included in the list by stating your opinion as a comment on this blog post. For those of ...

Read More »