Social Media

Networking As Survival

We think about networking as a very modern notion, with our accumulation of virtual “friends,” “followers” and people-who-might-be-useful-to-us-someday. To me, it is just an extension of what my people, my family have been doing since 70 AD – making critical connections that enable both our survival. The tools may have changed, but our reliance on the network has not. In fact, without the network, I literally wouldn’t be alive.

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Social Media's Future

Here we are. It's early in 2012 and the tech prophets are hard at it, making their predictions for the coming year. Among their "more of the same, but faster, smaller, and cheaper" prognostications, it's their forecasts for social networking that have particularly caught my eye.

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Silicon Valley & Silicon Alley (Interactive Infographic)

For decades, Silicon Valley has been synonymous with innovation. It is difficult to dispute this claim given that it’s the home to technology and Internet giants such as Apple, Google, and Facebook. While it hasn’t lost its staying power, other hotspots for entrepreneurship and technology have emerged over the past ten years, in particular, New York’s “Silicon Alley”.

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How Not to Do Social Media

Despite the fact that Twitter has been around since 2006 and Facebook has been around since 2004, social media is still the bright shiny object in the room (it's still the current marketing fad). People still think they are being innovative if they use it, and unfortunately many people still approach it as something separate and scary instead of treating it as just one tool in the toolbox of anyone working in marketing or innovation.

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