Psychology

Staging Your Next Idea

by Mike Brown My wife told me about a home staging TV show where they have $500 to get a home ready to sell. In one episode, the homeowner had already moved their furniture, so the show’s designer created cardboard furniture before the open house. Since cardboard furniture obviously isn’t functional, why would they do that? When trying to sell ...

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When Not to Use Focus Groups

I’m still a fan of focus groups. Yes, they’re mostly qualitative, and at best you’re capturing information from a handful of customers that may or may not be representative. But the richness of information, the multi-dimensional and behavioral feedback is unique to that environment. And with some products (trying on jackets, or testing perfume for example) sending an email survey ...

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The Quiet Mind and Innovation

Executives at GE, 3M, Google, Bloomberg Media, and Salesforce.com do it. Ford chairman William Ford does it, as do former corporate chiefs Bill George of Medtronic and Bob Shapiro of Monsanto. Phil Jackson, Tiger Woods, and Italy’s 2006 World Cup champion soccer team all do it. The “it” is designating daily time to calm and quiet the mind using techniques ...

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Starbucks and Big Tobacco

Back in the 1950's smoking was glamorous, and just about everybody who was anybody smoked cigarettes. Then came the discovery, to the shock of millions, that sucking smoke into your lungs might not be good for you. Then came another revelation that one of the substances in tobacco, nicotine, which was used as a poison by the Egyptians during the times of the Great Pyramids, is addictive. People then began a mass exodus from the consumption of nicotine via inhaled smoke.

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