Innovating Fast and Slow

In recent years our understanding of the workings of the brain has increased dramatically. Science has provided meaningful insights into the mechanics of how we think, with business implications for everything from marketing to organizational behavior. Innovators, too, can benefit from these findings.

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Why Asking Why Is So Important

We all think we know how most of the things we work with a on a daily basis work. Take for example your computer, how does it work? How does the screen display those icons? How does the mouse/keypad work? How does the computer know when you’ve written on the keyboard?

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