Psychology

Making Innovation Second Nature

Athletes understand the concept of muscle memory. That is, the experience your body has performing specific activities that are consistently practiced until they become second nature. Why does something that seems so evident on its face in one activity, athletics, seem so unusual in other aspects of our lives, such as business?

Read More »

Seeking Comfort in Discomfort

There’s a natural desire to create comfort because, well, it’s comfortable. The parents of comfort are sameness and familiarity. To be comfortable we naturally seek out familiarity, and since we’re most familiar with what we did last time, we naturally want to repeat the past.

Read More »

It’s All Connected

There’s a natural tendency to simplify, to reduce, to narrow. In the name of problem solving, it’s narrow the scope, break it into small bites, and don’t worry about the subtle complexities. And for a lot of situations that works. But..

Read More »